TSC SUMMER PROMO

Our team was tasked to help TSC with their summer campaign. The goal was to let the viewers know that TSC is full of everyday surprises. The biggest challenge on this campaign was because of COVID-19 we couldn't do any live shoot or the products so our team proposed the idea of doing everything in CG. That way it can be more dynamic and engaging. It's also something different for the client.

TSC SUMMER PROMO

Our team was tasked to help TSC with its summer campaign. The goal was to let the viewers know that TSC is full of everyday surprises. We couldn't shoot anything live due to Covid-19 so our team proposed to do a full CG spot instead. This way we had more control on the motion of each category.

CLIENT: TSC
Director of Design (TSC): Margaret Lee
Creative Director (TSC): Douglas Johnson
Art Director (TSC): Elaine Gao
Art Director Sales (TSC): Marla Berk

MOTION TEAM:

Creative Director (Motion): Julius Manalo
Motion Designers: Sky Lee, Amanda Inberg

STYLE FRAMES / EXPLORATIONS

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