Matt Dumba’s Stanley Cup Commercial by Rogers and Blirp

Minnesota Wild star Matt Dumba takes Sportsnet on an unpredictable and heartwarming rollercoaster ride through his imagination as we animate his ultimate Stanley Cup Playoffs commercial. This social play and tv spot showcase the athlete’s personality and creativity while promoting Sportsnet’s coverage of 2020 Stanley Cup Playoffs.

The Rogers Creative team captured this interview with Matt Dumba during NHL media day and knew right away we wanted to bring it to life. Based on Matt’s description we felt that the whole spot required fluidity to move from one scene to the other. Based on our first animatic we quickly decided it would have to be a combination of frame by frame animation and flat shaded 3D. Once we’ve illustrated each scene we’ve engaged our friends at Blirp Studio to help us bring it life.

Client: Sportsnet
Agency: Rogers Sports & Media
VP Creative Director: Jason Harding
Design Director: Bart Sciana
Director Broadcast Creative: Hilding Gnanapragasam
Producer: Robert Lendrum
Creative Director: Julius Manalo
Illustration: Cam Miller, Fannie Lam
Art Direction: Fannie Lam
Editor: Jason Dunning
Animation: Blirp Studio
Sound Design: Bartel Audio

Special Thanks: Stephan Antoniou for additional animation work



STORY BOARDS/STYLEFRAMES by FANNIE LAM & CAM MILLER



ANIMATIC



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