Sportsnet Central requested to have a new look and feel for their show package. We were tasked to analyze, conceptualize and execute. We wanted the new package to be brighter, less of the heavy 3d and tie it back to our digital and social spaces.  The idea is based on SN central being a hub for sports news so we created a world where streams of data constantly flows through tunnels.

My task was mainly to conceptualize an environment where the new SN Central can live. Below you will find some of the elements I worked on.


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