Objective
To refresh Cityline’s on-air package and complement Cityline’s newly designed set.
The new show package is a continuation of City’s recent refresh.

Tone
Fun, light, engaging , colourful and modern

Target
Woman 25-54, increasingly younger

Key Message
Turn to our Cityline brand for practical and inspired advice, tips, trends and more.
Cityline is engaging , informative, aspirational and applicable to your everyday life.
We help viewers become their best authentic selves.

My Role
Lead Designer / Motion / Concept / Execution

Creative Director: Margaret Lee
Lead Designer: Julius Manalo









Previous Styleframes


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