59th Grammy Award Promo for City

Objective
Communicate that City is home to the GRAMMYs® in order to maintain or exceed ratings from last year’s broadcast
of both Entertainment City: Live at the GRAMMYs® and The GRAMMY Awards®.

Brand
The 59TH Annual GRAMMY Awards® is the world’s most popular, and most prestigious, televised music awards show.
Seen in more than 190 territories worldwide, “Music’s Biggest Night®”is to be broadcast live exclusively on City on
February 12, 2016. Honoring the top music makers of the year in such categories as Record of the Year, Album of
the Year, Best New Artist and many more, the GRAMMY Awards® each year delivers incredible, once-in-a-lifetime
“GRAMMY Moments” for which the event has become known.





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